ALYSSA CASHMAN

WORK

• • project — procession

  • client — dustin yellin studio

  • agency — droga5

  • role — executive producer

  • Built as a native iOS and Android app, Procession is a groundbreaking augmented reality experience that lets anyone in the world place a Dustin Yellin sculpture in their immediate environment. It is brought to life by walking around and inside it to reveal hundreds of narratives layered within the piece. The unfolding work depicts our near future, a period of global unrest and environmental destruction spurred by raging flood waters and massive wildfires.

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• • project — labor day on

  • client — redwing shoe company

  • agency — droga5

  • role — executive producer

  • For 115 years, Red Wing has made shoes for the workers of America. But in 2020, facing an unemployment rate that not been seen in over a century, as more than 25 million workers had lost their jobs to the pandemic. So on Labor Day, instead of promoting discounts, sales and holiday messaging, we promoted the one thing people needed most: jobs. We turned a holiday that had become synonymous with mattress liquidation sales and doorbuster deals back into a day for the American worker. Amazingly, over 220 other brands joined the movement to take #LaborDayOn — and together, we got people back to work. case study Won three Cannes Lions.

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• • project — quest for the throne

  • client — hbo

  • agency — droga5

  • role — senior producer

  • HBO dropped six thrones all over the world filmed them with clues and tasked fans to find them. Shortlist for Cannes Lions Titanium. vulture article

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• • project — unlikely business lessons

  • client — mailchimp

  • agency — droga5

  • role — senior producer

  • videos - unlikely business lessons series

  • Produced a documentary series for MailChimp presents entitled Unlikely Business Lessons.

    Director | Nicholas Jack Davies
    DP | Edgar Dubrovskiy

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• • project — wifinders

  • client — mailchimp

  • agency — droga5

  • role — senior producer

  • videos - wifinders series

  • WiFinders spotlights micro-entrepreneurs who are working from their laptops and reshaping their communities all over the globe.

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• • project — major

  • client — hennessy

  • agency — droga5

  • role — producer

  • videos - major

  • Produced launch campaign event, social videos and a custom bicycle in collaboration with Affinity Cycles.
    press

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• • project — clos19

  • client — lvmh

  • agency — droga5

  • role — producer

  • videos - clos19 spot
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• • project — colossal collectibles

  • client — activision

  • agency — droga5

  • role — producer

  • videos - case study

  • Overwatch is a video game starring an international team of comic book-inspired superheroes. It was also developer Blizzard Entertainment's most anticipated game in decades.

    Every superhero deserves their own action figure, so we created the world's most limited-edition action figures, each over 18-feet tall, thousands of pounds, fully 3D printed and hand painted.

    On the game's launch day, each figure appeared on a different continent, signaling the activation of a new indispensable super team. press

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